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ORA’s sales strategy is an “all-hands-on” comprehensive approach. 40 years combined sales experience has taught us that building relationships is all about “face time”, hence we spend as many hours as humanly possible in front of our buyers. Whether it be specialty boutiques or major department stores, we spread our wings on the road, personally introducing new products to new stores and old. The ORA sales process includes tailoring assortments for buyers; assortments that will both optimize presentation and wet the appetite of target retail customers. Listening to our buyers is the other side of the sales picture which allows for the customer to take part in the conversation and product development process, strengthening these relationships further.
Beyond traditional tactics and trade shows, we leverage social sites (Facebook &Twitter), and our store email lists to disseminate exciting trend forecasts, line introductions and seasonal collection debuts. We help plan and produce Sample Sales, Trunk Shows, VIP Shopping Parties and Tours; affording participants an up-close and personal exchange with our lines and their designers. The more back-and-forth, the better, and our machine never seizes.
Media presence is key when it comes to making sales. So we do whatever is necessary to keep our clients top of mind with their target audiences. In a nut shell; we have a vast array of fashion and accessories-specific media (and stylist) contacts to whom we are constantly pitching stories, trafficking samples and photos, showing around the showroom, and engaging at desk-sides, dinners and industry events.
Our clients have been seen on goggles of glossy covers, the “Today” show runway, the red carpet and even the “Price is Right”. They’ve been discussed in the feature pages of Elle, on radio with Ryan Seacrest and in the Travel and Image sections of the LA Times. Dressing Nelly Furtado for a stage performance, or collecting video clips of Taylor Swift in client jewels from TeenVogue.com is only the beginning. From Blogger blasts to social posts, newsletters and more, we are ever sharing and resharing these fantastic feats, making sure our efforts and those of our clients’ are given their due diligence. Strategy + tenacity = success.
WHO is the target customer? WHAT is the latest trend? WHEN are the markets? WHERE am I manufacturing? WHY do I have to deal with all of this when I am trying to keep it creative? It is our business, to help you manage each of these aspects so you can focus on what you love – the art and the craft. We are key partners in design, production, forecasting, line diversification and more. With a progressive finger on the industry pulse, we are ever seeking the next best trend, vendor and trade wave. We are responsible for connecting our clients with the resources and individuals they need to successfully bring sellable, expertly positioned products to market.